The Principles of Text Frequency and Individual ExhaustionSMS advertising and marketing can be a reliable interaction tool, but over-messaging can lead to consumer frustration and attrition. Obtaining the ideal regularity is essential to successful SMS marketing projects.Dani Henion, the creator of Textellent, just recently hosted a webinar on opti… Read More

The Principles of Text Frequency and Customer FatigueSMS advertising and marketing can be an effective communication tool, but over-messaging can lead to customer aggravation and attrition. Getting the right frequency is key to successful SMS advertising and marketing campaigns.Dani Henion, the founder of Textellent, just recently held a webinar on… Read More